Mitchell High School  
DECA

 An association of Marketing Students

Welcome to one of the most exciting and valuable programs at General William Mitchell High School. Marketing Alumni frequently visit or write to say how they are using the information they learned from this program on a daily basis.

There are three parts to the Marketing program:  the Classroom, DECA, and marketing cooperative training.

CURRICULUM

I. Marketing Orientation.

  • Classroom

  • DECA

  • Marketing Cooperative

II. Currency Handling and Loss prevention

  • Cash register operation and balancing

  • Counterfeit currency

  • Checks

  • Credit cards

  • Shoplifting and internal theft

  • Stock handling and inventory control

III.  Contest preparation

  • In school, Districts, State and Nationals

  • Role play preparation

  • Written events preparation

  • Written competency exams

  • Communication

  • Creativity, self esteem, confidence, enthusiasm, attitude

 

IV. Marketing essentials

  • What is marketing?

  • Marketing concepts

  • Free enterprise system

  • World economics

  • Business and social responsibilities

  • Domestic marketplace

  • Global marketplace

  • Channels of distribution

  • Physical distribution

  • Purchasing

  • Purchasing and distribution math

V. Personal selling

  • Pre approach

  • Approach

  • Determine needs and wants

  • Feature/benefit presentation 

  • Overcoming objections

  • Closing the sale

  • Suggestive selling

  • Reassurance

  • Customer service

VI. Job application and interview/ career exploration

  • Resumes

  • Application forms

  • Cover letters

  • Preparing/actual interview

  • Thank you/acceptance/ resignation letter

 

 

Mitchell High School Mission

The parents, students and staff of Mitchell High School believe that all students will learn in our safe, academically rigorous environment, which is driven by high expectations and standards-based instruction. Our Staff will work with parents and community members in developing students who are responsible, literate and caring citizens. 

We value our diverse student body. We will collaborate in our learning community to address the various educational needs of our students. We accept no excuses for failure as we prepare students for post-secondary experiences.