Commercial Art, Level 3
Overview
Discover the world of commercial art. Learn how to
communicate visually the ideas that sell products. This
course is designed to introduce students to the various
tools and techniques that are basic to the major areas
of commercial art. These will include, but are not
limited to, drawing and painting techniques, evolution
of ideas, layout and package design, lettering and
graphics. This course also includes a brief
introduction to the use of use of computers. A general
career orientation to commercial art fields such as
illustration and advertising will be explored.
There is considerable research
on the academic value of students receiving instruction
in the Visual Arts. All District 11 art
classes are taught by qualified art teachers. Students
will learn the elements of art and principles of design.
They will learn about art in relation to history,
culture, and the community. They will also recognize and
use the visual arts as a form of communication, and will
critique works of art through analysis, assessment, and
evaluation. |
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Standards
Enduring Understandings
- important ideas that students should carry with them years beyond the
instruction received this year.
Essential Questions
- most important “big picture” questions students should be able to answer
after completing learning activities.
- How do you use art to communicate?
- How do you use various tools, materials, techniques
and processes in the specific mediums?
- How do you critique a piece of art?
Standards I, III, V
- Students will have the ability to use art as a form
of visual communication.
- Students will have the ability to understand what
evokes meaning in art.
- Students will be able to recognize various tools,
materials, techniques and processes.
- Students will utilize various tools, materials,
techniques and processes in works of art.
- Students will critique art using their understanding
of analysis, assessment and evaluation.
International Society for Technology in Education (ISTE)
Standards - What students should know and be able
to do to learn effectively and live productively in an increasingly digital
world …”
1. Creativity and Innovation -
Students demonstrate creative thinking,
construct knowledge, and develop innovative products and processes using
technology. Students:
a. apply existing knowledge to generate new ideas, products, or processes.
b. create original works as a means of personal or group expression.
c. use models and simulations to explore complex systems and issues.
d. identify trends and forecast possibilities.
2. Communication and Collaboration -
Students use digital media and
environments to communicate and work collaboratively, including at a
distance, to support individual learning and contribute to the learning of
others. Students:
a. interact, collaborate, and publish with peers, experts or others
employing a variety of digital
environments and media.
b. communicate information and ideas effectively to multiple audiences using
a variety of media and formats.
c. develop cultural understanding and global awareness by engaging with
learners of other cultures.
d. contribute to project teams to produce original works or solve problems.
3. Research and Information Fluency -
Students apply digital tools to gather,
evaluate, and use information. Students:
a. plan
strategies to guide inquiry.
b. locate,
organize, analyze, evaluate, synthesize, and ethically use information from
a variety of sources and media.
c. evaluate
and select information sources and digital tools based on the
appropriateness to specific tasks.
d. process
data and report results.
4. Critical Thinking, Problem-Solving &
Decision-Making - Students use
critical thinking skills to plan and conduct research, manage projects,
solve problems and make informed decisions using appropriate digital tools
and resources. Students:
a. identify
and define authentic problems and significant questions for investigation.
b. plan and
manage activities to develop a solution or complete a project.
c. collect and
analyze data to identify solutions and/or make informed decisions.
d. use multiple
processes and diverse perspectives to explore alternative solutions.
5. Digital Citizenship -
Students understand human, cultural, and
societal issues related to technology and practice legal and ethical
behavior. Students:
a. advocate and
practice safe, legal, and responsible use of information and technology.
b. exhibit a
positive attitude toward using technology that supports collaboration,
learning, and productivity.
c. demonstrate
personal responsibility for lifelong learning.
d. exhibit
leadership for digital citizenship.
6. Technology Operations and Concepts -
Students demonstrate a sound
understanding of technology concepts, systems and operations. Students:
a. understand
and use technology systems.
b. select and
use applications effectively and productively.
c.
troubleshoot systems and applications.
d. transfer
current knowledge to learning of new technologies.
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