Request for Concept or Proposal
(This is a learning simulation designed for district 11 students only.)

Colorado Springs School District 11 is looking for graphic designers that will illustrate courses, lessons or units in the District’s online curriculum. The graphics will be posted to the Internet and will include credits to the graphic artist or designer. Graphics will be evaluated by the following criteria.

Requirements for Graphic:  (total of 30 pts.)
1. Sample graphics must be submitted as .jpg files 200 pixels wide by 1000 pixels long.  (2 pts.)

2. Graphics must coordinate with the color scheme of the chosen District 11 online curriculum page. (6 pts.)
3. Graphics should enhance and support the content or text on the page just as magazine and web page graphics provide visual representation that supports the text. (6 pts.)

4. Graphics should include eye-catching images and text. (additional requirements may be added by your art teacher, i.e. layers, textures, drop shadows, etc.) (10 pts.)

5. Graphics should be age appropriate to appeal to the target audience. (6 pts.)

 
Create a graphic for the following webpage: ___________________________________

The graphic must be submitted by the following due date: ________________________

The graphic should be included as part of a portfolio including the following:

• Cover letter including qualifications, art experience or accomplishments and references - Write an introductory cover letter in Microsoft Word that uses a formal business letter format. Include a list of your artistic accomplishments or experiences and include fictitious reference information in a table for at least 3 references.
• Page describing how original graphics were acquired and any relevant copyright information. - Document the original source of any graphics you use in your Photoshop Graphic Montage. Explain in your proposal if the graphics are free public domain graphics, useable with source citation, or royalty free purchased images. If you use a purchased image, be sure to include in your budget proposal the original cost and any recurring annual fees if required.

• Budget proposal including hour rate for creating additional graphics - Keep track of how long it takes to create the graphic. Add the time you spend to the Excel file and determine how much per hour you would need to bill the customer. Investigate typical hourly rates for graphic design based on internet resources. Justify your proposed hourly rate based on your research. Add additional services you could provide in order to build a budget to submit with your proposal. For example, you might choose to offer _____________. Your excel document must include 2 formulas: a sum function showing a total for several services, and a multiplication function that automatically calculates a total based on the number of hours input.
• Include in your Portfolio a PowerPoint presentation that could be used if you were invited to present your proposal to the customers in a formal presentation. Use the following format:
  Title Slide - Graphic Art Proposal from Your Company Name, Your name and contact information.
  Slide 2 - Brief description of your accomplishments or experiences
  Slide 3 - What “fictitious” references have to say about your work
  Slide 4 - include a reduced image of your Photoshop graphic saved as a jpg file. Link the file to a full size image of the file.
  Slide 5 - a brief explanation of the proposed cost per graphic. Include your hourly rate and any additional costs or services you could provide. This slide should include a link to the Excel file with your actual budget proposal. 

Turn in your portfolio to your art teacher by the due date. It will be forwarded to the District 11 Curriculum & Instruction Department. Your portfolio will be graded and your sample graphic will be judged for placement on the District 11 Online Curriculum.
Your portfolio should include:

• Printed and electronic copy of your graphic  (30 points)
• Printed and electronic copy of your cover letter (15 points)
• Printed and electronic copy of your budget proposal in Excel (20 points)
• Printed and electronic copy of your source citation for graphics. (15 points)
• Electronic copy of your PowerPoint presentation and printed copies in slide format with 3 slides per page. (20 points)
   

You will receive a computer credit if your composite score is at least 80 out of a possible 100 points according to the scoring rubrics or checklist for each piece of the portfolio.