Page Design and Visual
Aspects
(i.e., Overall Look of the Page -
Will Web Surfers Stop
to Look Further?) |
Terrific!

(Advanced) |
Good!
J
(Proficient) |
Okay
K
(Partially Proficient) |
You can
do better L
(Unsatisfactory) |
| Effective
spacing and placement |
Main points
near top, Easily used navigational buttons and/or TOC, Clear purpose
to page. |
Main points
near top, Spaces between navigation subjects and/or other separators, Clear
purpose to page. |
Sometimes
main points are near the top, Other times not entirely clear what the page
is about. |
Disorganized, Hard to tell where you are, What the page is about. |
| Titles
and Headings |
Correct,
effective title, headings and subheadings placed where appropriate. |
Titles, Headings, and
subheadings, but more needed. |
Titles OR Headings OR
Subheadings, but much could be added for clarity. |
Titles, Headings, Subheadings,
not evident. |
| Visuals
(pix, diagrams) |
Neat,
informative, appropriate - including size, background,
hidden title, files named
appropriately. |
Some visuals, relevant and
appropriate, but some inconsistencies, or more needed. |
Some visuals, relevant or
appropriate, but not enough to be useful, or sized poorly, or placed
uselessly. |
No visuals, just text, OR any
visuals irrelevant or inappropriate. |
| Captions
|
Visuals clearly labeled and captioned, relevant and referred to in text. |
Visuals clearly labeled OR captioned OR referred to in text, but
not entirely consistent. |
Visuals labeled OR captioned OR referred to in text, but very
inconsistently and often not clearly, and certainly not throughout site. |
No captions, labels, or
contextual references, or hardly any and those not useful. |
| Aesthetics
|
Easy to read, aesthetically pleasing. Pleasing color choices, Balance, Contrast,
not busy but not bland. |
Lacking one or two factors
optimally, but otherwise nice to look at and, above all, easy to read. |
Lacking several of the optimal
factors, but not overly difficult to read. |
Stark colors, making it
hard to read or follow, jarring color use, business, OR lack
of contrast, blandness, black-on-white for no contextual or practical
reason. |
|
Audience Analysis & Adaptation |
Terrific!

(Advanced) |
Good!
J
(Proficient) |
Okay K
(Partially Proficient) |
You can
do better L
(Unsatisfactory) |
| Topic
|
Appropriate for
intended audience. |
Mostly appropriate for intended
audience, but could be made a little more so. |
Not especially appropriate for
intended audience. |
Totally Inappropriate
for intended audience. |
|
Terms
(jargon, technical, scientific) Defined |
Potentially
unfamiliar terms defined/linked. Liberal and appropriate use of links
for explaining those terms. |
Terms defined, links used, but a
few more would be useful. |
Some terms defined, no links, or
maybe one or two. |
Potentially unfamiliar and
confusing terms left to reader to figure out. |
|
Details |
Appropriate
details for audience. Basic explanations offered for the quick visitor, more
detail available, through sidebars or links. |
Appropriate
details but not quite enough choice or casual visitor may not be
drawn in. |
Not enough detail, but good
where provided. |
Not enough details (too general)
or way too many details (verbosity, verbosity, all is verbosity!) |
|
Purpose |
Clear
purpose. Limited subject. Stays within clear boundary of intent. |
Clear purpose and limited
subject, with occasional wandering. |
An attempt at nailing down a
purpose, or a subject, but kind of like nailing Jell-O®
to a wall. |
No clear purpose. (Blah,
blah, blah') |
|
Mechanics |
Terrific!
(Advanced) |
Good!
J
(Proficient) |
Okay K
(Partially Proficient) |
You can
do better L
(Unsatisfactory) |
|
Spelling,
Communication |
Correct
spelling, clear sentences, word choice, verb tense agreement.
Obviously proofread! |
One or two mistakes on a web
page, depending on amount of text. |
Spelling mistakes appear related
to lack of proofreading. |
No evidence of spellchecking,
proofreading, or any attempt to write with clarity. |
|
Paragraphs Sections |
Clear,
well constructed & complete paragraphs/sections. |
The occasional structural
mistake, but easy to follow anyway. |
Some poor structure,
organization, but not enough to make the site unusable. |
Random placement of information
with no real structure. |
| Links
|
Links
accurate, embedded, size & color appropriate, relevant, varied, both
internal & www.
Internal Links facilitate moving through the site intuitively. |
Internal Links facilitate moving through the site intuitively.
Could maybe use more external links, or one is a dead link. |
Some clumsiness in moving
through the site with the internal links, some dead external links, links
not embedded. |
Movement through site either
impossible or counterintuitive in the extreme. No
WWW
links, or irrelevant or inappropriate links. |